Client Brookstone: Brand Transformation / Creative Leadership / Package Design  / Store Design

What started as a catalog company offering hard-to-find tools targeted at woodworkers, do-it-yourself hobbyists, and collectors has grown into a retail store with brand power know across households as “the gift giving store”. With New Hampshire-based headquarters this company understands the seasonal buying customer and their desire to interact and experience the product first hand. Today the new store design and packaging system reflects the consumers lifestyle and on-going quest for innovative products!