Marie-Antoinette Silva, founder of NE based Global Development Graphics commits to work a 2 year exclusive with Pilot Travel Center Corporation to upgrade their Coffee Program and to design and execute a curb to cooler New Branded Store Environment.   The initiatives began June, 2004 and took a little over 2 years to fully execute from ground zero to full operations including expanded promotional programs. When Marie-Antoinette arrived at Pilot they didn’t have a Creative Department or a Corporate Brand Program but what they did have in bounty was best-in-class vendor relationship, deep pockets, and an army of people with a ‘get it done now culture’ to execute the aggressive initiatives planned over the next few years. Marie-Antoinette quickly enlisted Pilots then employee Jennifer Nagi, with expertise in project management and operational marketing communications, together they formed the Creative Marketing Department tasked to introduce new coffee blends in the fall of 2005. Pilot Travel Centers' coffee sales rose 30 percent in November and 38 percent in December from the same months in 2003. Extra cup sales generated new revenue just short of $18 million in the next year, with gross profit dollar growth of $13 million. That was all accomplished without a per-cup price increase; the success was attributed to creating a better coffee offering and the strategically planed new branded coffee environment. The process to improve Pilot's coffee began by the Marketing teams traveling around the country, visiting competitors, and Pilots agreeing to partner with Chicago-based SaraLee FoodService Corp. for its knowledge of the retail coffee business. SaraLee recommended revamping the House Blend and adding three new types of coffee which were quickly branded Kenya King, Arabica Dark Roast and 100 percent Colombian. In Parallel with rolling out the new offerings, Marie-Antoinette and Jennifer designed a completely new store footprint, created a foundation for Pilot’s brand image both in retail and community, and designed and executed an entirely new store environment design which rolled out to over 300 locations by 2007. In 2008 and with new initiatives plan in 2009 Marie-Antoinette Silva and Jennifer Nagi, now business owner of LillyBug Network contract with other retailers looking to capture more customer profit opportunities and leverage their expertise in launching a complete array of Design Agency Services and Facility Branding Programs.